AI member community for destination professionals
The AI challenge facing every destination organisation is the same. Want to make things easier?
destinationready.ai brings together destination marketing and management organisations, convention bureaus, professional congress organisers, and business events teams to share what actually works in AI adoption — so no organisation has to figure it out alone to catch up.
The problem
AI tools multiply weekly. Most destination professionals are experimenting without strategy, governance, or peer knowledge to draw on.
The insight
The most useful knowledge about AI in destination management already exists — inside destination organisations doing this work right now.
The solution
destinationready.ai is where that knowledge is shared. Strategy first, ethics always, peer experience as the foundation.
Filter by your job: marketing, governance, MICE, data
Filter by category and pricing, with a data note on every tool
Fillable documents you complete on screen and export as PDF
Real cases from other destinations, each with a verified source
One member area. Everything filterable by your role, your organisation type and the job in front of you.
Built by the people doing the work
shared by organisations working through the same problems you are
What members access
Destination AI Toolkit
A comprehensive toolkit for national tourism organisations (NTOs), destination marketing and management organisations (DMOs), convention bureaus (CVBs), business events organisations, and professional congress organisers (PCOs), covering:
- AI Prompt Library — ready-to-use prompts for every department and function
- Templates — adaptable documents for strategy, marketing, legal, finance, and governance
- AI Tools Directory — curated tools filterable by function and organisation type
- Use Cases — real, peer-submitted examples from other destinations
- Members AI Assistant
- Access to all new resources added throughout the membership year
AIRETT Diagnostic
AIRETT — the AI Readiness and Ethical Targeting Toolkit to assess organisations' AI readiness — is a structured self-assessment that measures your organisation's AI readiness across six dimensions and gives you a scored, actionable picture of where you stand.
- Full access to the AIRETT member diagnostic across six dimensions
- Organisation assessment history — track your readiness over time and compare past results
Member Exchange
- Discussion forums with peer DMOs, CVBs, PCOs and NTOs
- Shared resources submitted by the community
- Suggest your own prompts, tools, templates, and use cases
Destination AI Blog
- Regular posts on contemporary AI topics in destination marketing and management
Built for destination professionals
destinationready.ai serves professionals working in destination marketing and management organisations (DMOs), national tourism organisations (NTOs), convention bureaus (CVBs), business events organisations, and professional congress organisers (PCOs). Whether you lead strategy, marketing, digital, governance, or operations — if AI is part of your work, this community is for you. In North American contexts these organisations are often called destination marketing organisations, convention and visitors bureaus (CVBs), tourism bureaus, or tourism boards, and professional congress organisers are also known as meeting planners or conference management companies.
About destinationready.ai and our founder · Common questions about AI adoption
Start free
Find out where your organisation stands — free, five minutes, instant results
AIRETT measures your organisation's AI readiness across six dimensions and gives you an instant traffic-light verdict and a 90-day action plan. No login. No payment. Takes five minutes.
Take the free testLast updated: July 2026